Senior Specialist for Communications and Marketing
POSITION TITLE: Senior Specialist for Communications and Marketing
DEPARTMENT: Pew Center for Arts & Heritage
REPORTS TO: Executive Director
The Pew Center for Arts & Heritage is a multidisciplinary grantmaker that supports culture in the greater Philadelphia area, and is funded by The Pew Charitable Trusts. The Center is also a hub for research and knowledge-sharing on issues critical to cultural practice.
The Senior Specialist for Communications and Marketing conceptualizes and manages the implementation of The Pew Center for Arts & Heritage’s (Center’s) communications and brand strategies in order to strengthen the Center’s engagement with its constituents and raise the Center’s visibility, and manages the Center’s marketing consultation program for grantees. This work is performed in alignment with the goals of The Pew Charitable Trusts (Trusts), the Center’s sole funder, and serves to inform key audiences and to protect and advance the brands of both the Center and the Trusts.
Ensures that the organizational vision and values are successfully expressed and integrated across all Center communication channels and vehicles—including print and online publications, the website, social media initiatives, email applications, marketing and public/media relations—and that the Center is strategic and consistent in its visual identity and public messaging internally and externally.
Reporting to the Executive Director, serves as the Center’s strategic communications and marketing expert and advisor internally, and as a member of the Center’s senior staff team. Advises the Center regarding communications and brand strategy in alignment with the funder’s directives, and coordinates a team of five, including two direct reports.
1. Implement an integrated communications and engagement strategy to raise the Center’s visibility and reputation, connect with constituents, and support the Center’s visibility and impact goals:
- Manage internal and external communications strategies in support of the Center’s vision and key messages.
- Ensure adherence to the Center’s visual and editorial style and compliance with brand standards/guidelines.
- Serve as liaison to the Trusts’ communications staff.
- Manage constituent database research efforts in order to understand, segment and communicate with constituents.
2. Oversee the creative and editorial direction, development, production and execution of all external marketing communications and content (website, print and online publications, social media, video, marketing and advertising):
- Manage overarching strategy for the Center’s website, e-mail and social media presence, set procedures for development and inclusion of content and ensure editorial standards.
- Manage timely production of communications content according to an annual editorial calendar.
- Oversee the production and distribution of the Center’s e-newsletter.
- Use tools such as Google Analytics to evaluate the effectiveness of the Center’s online presence; share data with leadership team; recommend and implement changes as appropriate.
- Serve as primary liaison to outside communications and creative services vendors, including marketing, printing and/or graphic design agencies.
3. Under direction of Executive Director, orient staff to serve as Center ambassadors:
- With Executive Director, lead regular communications trainings for staff and leadership.
- Provide consistent updates on and context for status of Center engagement efforts for leadership and staff.
- For Executive Director, draft internal and external statements, including those concerning policy, programs, events and news affecting the Center.
- With Executive Director, provide key messages and talking points to leadership and staff, as needed.
4. Manage Center’s Marketing Consultation Program for Grantees
- With Program staff input, identify marketing and audience engagement experts to consult with Center constituents as part of grant application process.
- Working with Program staff, grant applicants, and consultants, schedule consultations. Keep Meeting and Event Planner apprised so travel arrangements can be made.
- Stay current with arts and heritage marketing experts, field-wide trends, and the greater Philadelphia arts ecology.
- Oversee marketing consultations with grantees, participate in them as appropriate, evaluate consultations annually.
5. Manage Center media relations strategies:
- In collaboration with Executive Director and the Trusts’ communications staff (as appropriate), oversee the writing and timely, effective distribution of Center press releases and news announcements.
- With Executive Director, and as approved by the Trusts, establish and maintain relationships with regional arts and culture editors and writers, and with select national and international journalists, for the purpose of developing press coverage of relevant Center news, programs and events, and positioning the Center as a resource and voice on issues affecting constituents and the larger community.
- Act as main media contact for Center. Vet and direct press inquiries to Executive Director as appropriate.
6. Coordinate the Communications Department:
- Manage communications team including two direct reports and three senior staff members (Director of Pew Fellowships, Associate Directors for Programs and for Administration).
- Supervise, develop, and evaluate two full-time staff: (1) communications specialist and (2) communications associate; liaise with other Center staff on communications-related activities as needed.
- With Associate Director for Administration, track communications budget.
- Foster and maintain a network of contacts with counterparts at arts grantmaking and think tank organizations; and other communications professionals in the non-profit sector, as appropriate.
Bachelor’s degree required.
Work Experience: Minimum of six years of experience in communications and marketing, with at least five years of management experience. Minimum of two years in a non-profit arts or cultural organization is required. Experience with content development, writing and editing for the web a plus.
Desired Skills and Abilities: Excellent oral and written communications, as well as consensus building skills; strong creative problem-solving and analytic capabilities; the ability to work effectively with others as part of a team. Expertise in the development, implementation and evaluation of strategic communications and marketing plans. Demonstrated success with strategic marketing initiatives. Proven ability to shape, pitch and secure earned media coverage, understanding what is newsworthy and how to tell an organization’s story. Experience managing the production of a dynamic website and social media presence, print and online publications, and marketing materials. Skill in organizing work and supervising staff for maximum effectiveness. Ability to manage and collaborate with graphic designers, the media and other outside consultants and contacts. Experience with developing and maintaining budgets. Ability to interact in an effective and professional manner with staff, constituents, the media and the public. Ability to work well under pressure and to deadline, and to maintain utmost discretion and confidentiality. Proficiency in PC-based software; knowledge of Microsoft Office Suite required; knowledge of Salesforce and familiarity with content management systems and e-mail marketing tools such as Campaign Monitor desirable.
To Apply: Interested, qualified applicants should submit letters of application and resumes to the Human Resources via email to firstname.lastname@example.org. Please include two writing samples.