Alumnus Jerome Cloud Named 2010 Fellow by Society for Environmental Graphic Design

Partner of Philadelphia's Cloud Gehshan Associates earns the profession's highest honor

August 20, 2010

University of the Arts alumnus Jerome Cloud '78 (Graphic Design) [right], a partner in the Philadelphia-based multi-disciplinary design firm Cloud Gehshan Associates (CGA), has been named a 2010 Fellow by the Society for Environmental Graphic Design (SEGD), the profession's highest honor. Cloud's business partner Virginia Gehshan was also recognized as a fellow at the society's annual conference held in June in Washington, D.C.

The SEGD commended the nearly 25-year-old firm for the rigor of its design process, which includes a research-based approach to wayfinding. "Theirs is a humanistic approach to design," said 2009 SEGD Fellow David Gibson. "For over two decades, Cloud Gehshan has provided beautiful solutions that engage the mind and elevate the spirit."

As CGA's principal in charge of design, Cloud has worked most recently on projects including the new American Veterans Disabled for Life Memorial on the National Mall in Washington, D.C.; a comprehensive branding, wayfinding and interpretive sign program for Historic Addiriyah, a United Nations Educational, Scientific and Cultural Organization world heritage site in Saudi Arabia; wayfinding and comprehensive signage for Philadelphia's Jefferson Health System; and a new signage and place-branding system for the Research Triangle Park in Raleigh/Durham, N.C.

CGA is a nationally recognized, multi-disciplinary design firm that offers the full range of services required for the development and implementation of comprehensive graphic programs.

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