ID Alum Turns Senior Thesis Into Business
Lorenzo Buffa BS '12 (Industrial Design) launches first-ever collection of flexible all-wood watches through his Analog Watch Co.
Updated October 18, 2013
What started as a senior thesis project while Lorenzo Buffa BS ’12 (Industrial Design) was an undergrad at UArts has turned into Analog Watch Co., a company that produces wristwatches made of all-natural wood.
With the help of a Creative Incubator/Wells Fargo Fellowship Grant from the University's Corzo Center for the Creative Economy and an extremely successful Kickstarter campaign, Analog has just launched its Carpenter Collection, the first-ever line of gender-neutral wooden watches designed with a truly soft and flexible wooden strap.
"We've transformed wood as a material," says Buffa. "We think the simple, clean and iconic design highlights the all-wood grain."
Buffa's wooden timepieces are currently on display as part of the "Making IT" alumni exhibit, which runs through October 26 in Hamilton Hall.